If you are trying to figure out what a website is and search Google for the answer, then you will probably find a website definition that goes something like this:
A website i a collection of webpages that contain things like text, images and video. Navigation between the these pages is facilitated with hyperlinks. A hyperlink is clickable piece of text or an image that leads to another location on the same page, on another page within the website or on different website all together.
Webpages are written in a language called HTML (Hyper Text Markup Language) and the information is translated and displayed as intended (at least most of the time) through an internet browser, such as Google Chrome, Firefox or Internet Explorer.
Websites are stored on a server that also makes them available on the internet. On and on it goes, blah blah blah…
But that doesn’t really tell you what a website is – that’s just the parts it’s made of.
And that’s about as useful as defining a chocolate cake by it’s ingredients – anybody who have tasted chocolate cake, will tell you that the whole is greater than the sum of its parts .
So the question becomes: “what is a website really?”
Definition Of Website For Entrepreneurs
I believe, that really understanding what a website is, is the starting point if you want to take full advantage of the medium. So I came up with my own definition of a website (for entrepreneurs), since I couldn’t find anything useful in Google. And here is what I came up with:
A website is a platform for leveraged human interaction via the internet << Click to Tweet
If you’re thinking “that’s great, but what the hell does that mean to me?”, then just bear with me and I’ll explain.
Let’s start with “human interaction”. That’s the foundation of any business. A very common business model is to solve a problem in exchange for money. And to do that you have to interact with people – nothing out of the ordinary here.
But that little word “leveraged” makes all the difference. Having a website allows you to interact with more than one person at the time, to setup and automate a large portion of your part of the interaction in advance and to keep your business open 24/7.
And the “via the internet” part, simply means that you potentially could reach all the people in the world with access to the internet.
That’s huge for entrepreneurs! Not only does it enable you to reach many more customers (make more money) and automate a large part of the customer interaction (lower your cost), but it also allows you to specialize (limit competition) and still have enough potential customers to make your business viable.
A Metaphor To Exemplify The Significance
Imagine you live in a small town with a thousand inhabitants. And you want to start a business. With only a thousand potential customers you have to consider what you have to offer that a significant portion of them are interested in and make sure their needs aren’t already served in a satisfactory way – in other words you won’t have many options to choose from.
If you move to New York to start your business instead, then you will have millions of potential customers, but obviously also a lot more competition (you aren’t going to be the only hairdresser in town).
But because there are so many people in New York you could open a hair saloon just for people with curly hair. Sure, you will have less potential customers, but there is still plenty of people with curly hair in New York. And the upside is that you will have far less competition and will be in a better position to serve your customers.
Because you serve your customers with curly hair better than anyone else, you will have super happy customers and will be able to charge more. And if you were able to automate a large percentage of the process as well, you would be in a great position.
So if you are an entrepreneur you need to know how to make your own website - you can’t afford not to .
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