It’s no secret that guest posting is one of the best ways to get lots of free, targeted traffic, fast (which is what you’ll want if you’ve got something to sell or if you want to build an audience).
But writing guest posts takes time and energy (work). And if you are anything like me, you’ll want to make sure you get as much, as humanly possible, out of your efforts.
So the question then becomes “what’s the desired outcome and how can you go about maximizing it?”
Keep reading to find out.
What You Should Want From Your Guest Posts
There are many benefits to guest posting, but one is more important than all the rest (still assuming you have something to sell or want to build an audience).
And while branding, SEO benefits, building relationships and getting traffic is nice, that’s not what I’m talking about.
All those things are just added benefits and not reason enough by themselves to write a guest post (in my opinion).
The number one thing you should focus on, when guest posting, is…
Because your email subscribers are your leads. They are the people who’ve shown an interest in what you’ve got to offer and have agreed to give you their contact information, so you can get in touch.
And when you’ve got something to offer, more leads = more sales/customers/money (unless your offer sucks).
That also means you should put some serious energy into keeping the people on your email list happy so they’ll stick around, but that’s a topic for another post.
Right now, I still have to tell you how to maximize the number of subscribers you get from your guest posting efforts.
What Orienteering Taught Me About Maximizing Performance
And to do that I have to take you back in time and share a lesson I learned.
I was a pretty serious athlete when I was younger (my sport was orienteering).
And in my efforts to improve, I learned this interesting fact:
Performance increases if you measure results (even if you change nothing else).
That’s not just my experience, it has been tested in different areas in several scientific studies, and they all came to the same conclusion.
And the added benefit of measuring results is that you’ll be in a much better position to identify what’s holding you back and take action to correct it.
If we apply that lesson to our problem of maximizing the number of subscribers from our guest posting effort, it becomes clear that all we have to do, is to measure how many subscribers we get from guest posting.
How To Measure “Subscribers From Guest Posting Per Month”
The above conclusion is great in theory, but that’s no good unless there’s a way to apply it.
So I’ve identified the three measurable factors of the desired result:
“subscribers per guest post” x “time for guest posting per month” / “time per guest post” = “subscribers from guest posting per month”
And if that doesn’t make any sense to you, don’t worry – I’ve got a solution for you…
…introducing (fanfare) the “Guest Post Result Maximizer”!
So what is the “Guest Post Result Maximizer”?
It’s just a fancy name for a spreadsheet that makes it easy to keep track of your guest posts and measure the results.
And the good news is that it’s available for free for my email subscribers (I work very hard to keep them happy ;)) along with a user manual that explains everything in detail – it very easy to use.
To access the download page, just enter your email address below and click “download” (existing email subscribers will be taken directly to the download page and newcomers will get access as soon as they confirm their email address).
Don’t worry, I hate spam too. And I’ll never misuse or share your email address with anyone.